Mid-Tier Accounting Firms Tread Slowly in Gen AI Transformation

July 8, 2024, 8:45 AM UTC

Six of the largest mid-tier CPA firms in the US haven’t been in a rush to dive into generative AI, opting for a more cautious approach than their much larger Big Four counterparts to embrace technology transforming how their accountants and consultants work.

Still, the mid-tier firms began to roll out productivity applications that rely on generative artificial intelligence to help craft emails and compile meeting minutes over the past year. And they are testing dozens of other uses of a technology that promises to free up hours, even days of work for accountants and business consultants so—the companies say—they ...

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