Google Preps Glasses, Foldables Push in Bid to Win in AI Devices

Google’s Pixel 10 marks the phone’s 10th generation — nine years after the first model — but you’d be hard-pressed to tell it’s a milestone release.

Most consumers expect big design swings at moments like this. Apple Inc. overhauled the iPhone for its 10th anniversary in 2017, while Samsung Electronics Co. revamped its design with the Galaxy S10 in 2019. By contrast, Google’s latest Pixel looks unchanged. Aside from new colors, the Pixel 10 Pro could easily be mistaken for last year’s Pixel 9.

Google executives insist that shouldn’t be a surprise. Rick Osterloh, who oversees both Google’s hardware and Android ...