Mistral Signs Airbus, BMW as It Brings AI to Manufacturing (1)

French artificial intelligence startup Mistral AI is expanding into advanced manufacturing, striking deals with new customers Airbus SE and BMW AG as it looks to so-called physical AI to fuel growth.

Paris-based Mistral offers AI models and computing infrastructure to corporate clients, and now aims to apply AI to industrial engineering processes including design, simulation and quality control, the company announced Thursday. Financial terms with the new customers were not disclosed.

“One of the strengths of Europe is in its high-end manufacturing,” said Chief Executive Officer Arthur Mensch during an interview with Bloomberg TV, describing the new push as putting ...