OpenAI is planning to start pricing some ChatGPT ads based on whether people click on the ads rather than just how many people see them, the Information reports, citing an agency executive who spoke with OpenAI employees and works with ChatGPT advertisers.
- OpenAI has indicated it plans to introduce ads aimed at getting people to take a specific action, like making a purchase or downloading an app
- No timeline on when new advertising model will go into effect
- OpenAI spokesperson said the company is exploring different approaches to understand what creates real value for users and advertisers and will continue ...