OpenAI’s Sora Makes Brain Rot. It Could Be Huge: Parmy Olson

Americans living next to vast artificial intelligence data centers now know what their higher utility bills are paying for: a new social-media time suck.

OpenAI’s Sora is essentially the AI version of TikTok. Scan your face and record a few seconds of your voice and then use text prompts to generate videos of you — or a highly realistic, AI generated avatar of you — jumping out of an airplane with parakeets or dribbling a soccer ball on Mars. If that sounds to you like a step toward dystopia, you’re not alone. The backlash to Sora this week was swift and brutal, calling ...