American Express Co. agreed to buy Tripadvisor Inc.’s reservation-management platform TheFork for $700 million in cash, bolstering its operations in Europe.
The transaction is expected to be completed before the end of this year, pending regulatory approvals, according to a statement Monday. TheFork, which connects to more than 50,000 restaurants in 11 countries in Europe, will keep its existing leadership team, the firms said.
Amex is a major force in the dining and hospitality industry, having acquired the restaurant and events platforms Resy and Tock in 2019 and 2024, respectively.
“Dining is one of the most important ways people ...
