Former President Donald Trump’s social media company, video platform Rumble Inc., and online marketplace PublicSquare Inc. share similar business strategies, chief among them a strategy to leverage their ideological bent to gain an edge over well-established competitors.
So far, that approach hasn’t panned out, putting the large pool of individual investors backing the companies at significant financial risk. All three companies have been chronically unprofitable and their stock values have plummeted.
Trump Media & Technology Group, established in 2022 as an alternative to X (formerly Twitter) hasn’t achieved profitability since it went public earlier this year as the parent company ...