Xsolla’s CEO Spends Like a Billionaire on Back of Company Cash

Aug. 27, 2024, 11:30 AM UTC

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Aleksandr “Shurick” Agapitov spends hundreds of thousands of dollars to ensure his company’s name – Xsolla – is everywhere at major events in the video games industry, including at August’s GamesCom convention in Cologne, Germany.

You’ll find Xsolla’s branding splashed on pricey booths that feature baristas serving foamy lattes and at Go-Karting tournaments in Las Vegas. Xsolla has invested up to $275,000 per event in an effort to ensure it will remain the top payments facilitator in the $188 billion gaming industry. Millions of gamers ...

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