Advertisers Rankled By Ban on Sale of Geolocation Data in Oregon

June 16, 2025, 9:00 AM UTC

Advertisers and digital marketing companies are warning that a new Oregon privacy law banning the sale of precise geolocation information will thwart their businesses and limit consumer services in the state.

The multibillion-dollar industries unsuccessfully lobbied against the bipartisan measure (H.B. 2008) signed June 3 by Gov. Tina Kotek (D). The provisions amend the state’s existing privacy law to prohibit selling data to a third party that identifies a consumer’s location within a 1,750-foot radius, and the data of consumers under 16.

The law is the latest win for privacy advocates who argue that location data is among ...

Learn more about Bloomberg Government or Log In to keep reading:

Learn About Bloomberg Government

Providing news, analysis, data and opportunity insights.

Already a subscriber?

Log in to keep reading or access research tools.