Advertisers and digital marketing companies are warning that a new Oregon privacy law banning the sale of precise geolocation information will thwart their businesses and limit consumer services in the state.
The multibillion-dollar industries unsuccessfully lobbied against the bipartisan measure (H.B. 2008) signed June 3 by Gov. Tina Kotek (D). The provisions amend the state’s existing privacy law to prohibit selling data to a third party that identifies a consumer’s location within a 1,750-foot radius, and the data of consumers under 16.
The law is the latest win for privacy advocates who argue that location data is among ...