BGR Group, one of Washington’s biggest lobbying firms whose clients include Verizon Communications Inc. and Mass General Brigham, has banded together with seven other shops around the country to form a new umbrella company, Advocus Partners.
The firms engage in federal and state lobbying, polling, messaging and public relations, coalition building, and grassroots advocacy and last year had combined revenue of $205 million, said executives with the group.
The deal is a sign of shifting strategies for the influence campaigns that frequently go well beyond Capitol Hill. The biggest lobbying enterprises increasingly deploy social media, messaging, and state-focused approaches. Some ...