A California lawmaker is pushing to prohibit retailers from using certain consumer data to set prices, the latest effort by states to crack down on surveillance pricing.
Assemblymember Chris Ward’s legislation (AB 2564) would bar companies from setting a customized price for products based on electronic surveillance that can gather information on a consumer’s behavior, location, or other personal attributes.
Consumer advocates backing the bill contend the measure would curb a practice they say sticks consumers with higher bills, compounding frustrations over the rising cost of living in the Golden State.
“This is one of those issues that ...