Businesses should be diligent in ensuring consumers can smoothly exercise their rights following the California Privacy Protection Agency’s first enforcement penalty under comprehensive state privacy law, attorneys said.
The agency’s settlement with American Honda Motor Co. Inc. under the California Consumer Privacy Act focused on violations that the automaker made it harder for consumers to opt out of selling or sharing their data. Honda allegedly made consumers submit more data than necessary for the request, and required consumers take more steps to reject than to accept digital cookies that track website activity.
Honda, which said it was complying with the ...
