Data brokers are pressing the California Privacy Protection Agency to ease their compliance burdens in rules the agency is writing for a one-stop mechanism that will allow state residents to more easily delete personal data held by them.
The industry is arguing for more flexibility in draft regulations implementing the law, such as scaled-back fees that would help smaller brokers comply, as the agency launches the first-in-the-nation tool next year.
The agency wrapped up its public comment period with a Tuesday hearing on the proposal, which would detail how the state’s roughly 500 data brokers — companies that amass ...