Every other Friday, exactly at 3 p.m., a highly coveted product goes on sale and sells out within minutes.
The limited release isn’t for the drop of a new sneaker or the latest Labubu. It’s for butter.
Saxelby Cheesemongers sells up to 60 pounds of cult favorite Animal Farm Creamery butter at an eye-popping $60 per pound during its online-only flash sales. The average cost of butter is about $4.36 per pound. Made in Vermont, Animal Farm’s super-creamy cultured butter isn’t available almost anywhere else.
Americans are increasingly willing to splurge on fancier, fattier butter — prized for its richer flavor and velvety-smooth ...