Industry awards enhance the awareness and reputation of government contractors. Being named a winner — or even a finalist — can boost your brand value with current and prospective customers, partners, and employees.
There are plenty of regional and national awards to choose from. How, then, do you decide which ones to pursue?
The key to a strategic award program is to consider each industry award opportunity as if it were a potential government contract. Just as Lohfeld Consulting recommends when making bid/no-bid calls, building an award decision scorecard can guide you. Pursue only the ones you have the ...