Kids, Consumers Headline State Privacy Protection Trends in 2025

Jan. 2, 2025, 10:00 AM UTC

State-level privacy requirements are likely to expand in 2025 with lawmakers already preparing legislation that would affect a wide swath of industries, with a particular focus on health and children’s data.

Companies can expect states to consider broad consumer privacy measures, potentially adding to the 20 states that have already enacted such laws, privacy attorneys said. The focus on states comes as congressional efforts for a federal privacy standard stalled in 2024 and the incoming Trump administration is likely to take a lighter regulatory approach toward businesses.

“The basic premise that we’re looking at is that, generally, there’s going to ...

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