The multibillion-dollar market of companies tracking consumer locations on devices such as smartphones could be upended under a new California bill (AB 1355) that would ban businesses from selling or sharing such data and place major restrictions on usage.
Privacy advocates want to add the language to California’s comprehensive privacy law, one of the strongest in the nation. The current rules around location data don’t proactively safeguard consumers, bill supporters said, especially under a Trump administration which they trust less to protect such information.
“Whether it’s data revealing visits to LGBTQ+ centers, reproductive health clinics, or places of ...