Chinese e-commerce giant Shein and rival Temu have swapped legal blows at the start of a UK trial that’s expected to shine a light on the world of ultra-fast fashion.
Shein accused Temu of “astonishing” levels of copyright infringement, while Temu hit back in court documents, saying its rival waged an “aggressive and relentless battle” using copyright allegations to undermine competition.
Shein sued Temu in 2023 and Temu counter-sued the following year, with the duo seeking damages for alleged losses the other firm caused them.
The London trial offers a rare window into supply chains of Shein and Temu, founded ...