Senate Majority Leader Chuck Schumer kicked off a nicotine-fueled firestorm when he pressed federal officials to investigate Zyn, an oral flavored pouch brand owned by Philip Morris International.
Right-wing commentators and lawmakers alike responded by criticizing Democrats’ overreach, calling for a “Zynsurrection,” and recycling Texans’ historic call to “Come and Take It.” The issue has already appeared in 2024 campaign ads and is the subject of a bipartisan bill in the House this week.
Here’s a rundown of what Zyn is, why lawmakers care, and what Schumer is actually calling for in terms of regulation.
What’s Zyn?
Zyn is a ...