Take-Two CEO Says ‘Grand Theft Auto VI’ Expectations Are ‘Terrifying’

May 4, 2026, 7:16 PM UTC

Strauss Zelnick, the chief executive officer of video-game publisher Take-Two Interactive Software Inc., has overseen a lot of big releases in nearly two decades on the job. But none have been as massive as Grand Theft Auto VI, which is expected to be one of the biggest entertainment launches of all time when it arrives on Nov. 19.

Anything less than an earth-shaking blockbuster would be seen as a disappointment by analysts and investors, so the stakes are high for the crime title, developed by Take-Two’s Rockstar Games subsidiary. The company has already delayed the release twice, from its originally scheduled debut last ...

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