Trump Bets His Affordability Ideas Will Win Over Anxious Voters

Feb. 27, 2026, 10:00 AM UTC

President Donald Trump’s plan to address Americans’ affordability concerns through Trump-themed investment accounts and a prescription drug marketplace is about to be tested on the campaign trail, where polls show voter angst over everything from the price of groceries to housing costs.

The White House is relying on those two major policy pushes — Trump Rx and Trump accounts — to carry the affordability message, which the president highlighted both in his State of the Union this week and will likely mention during a campaign swing for House Republicans in Texas on Friday, just days before the Lone Star State ...

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