Trump Dancing in Salsa-Themed Ads Shows Battle for Latino Vote

Oct. 19, 2024, 1:00 PM UTC

Donald Trump — who has pledged to carry out the largest migrant deportation in US history — is striking a decidedly different tune in his advertising to court Latino voters: an upbeat video montage of the former president dancing set to salsa music.

The 31-second compilation of the Republican nominee pumping his fists to a catchy tune with its Spanish lyrics tweaked to decry Kamala Harris shows how intently campaigns are courting Latinos. Some of Harris’ ads depict the Democrat in front of a Puerto Rican flag and chatting with a cook at a Mexican restaurant.

Speaking to Latinos directly in Spanish has shifted from ...

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