Starbucks Needs a Jolt. It Got Some Cold Brew: Andrea Felsted

Brian Niccol’s efforts to turn around Starbucks Corp. are facing some cold brew: a US consumer less willing to spend $6 on a latte.

Niccol, appointed chief executive officer of the chain last August, on Tuesday announced a 1% decline in global sales from company-operated cafes open at least 13 months in the quarter ended March 30. US comparable sales fell 2%. Both were below analysts’ expectations. The shares fell as much as 7% in premarket trading.

“I’d be remiss if I don’t first just mention the hard fact in front of us which is our second quarter 2025 financial results ...