Struggling Brewers Try Pushing Nonalcoholic Beer to Mainstream

Nonalcoholic beer needs a second act.

The category boomed in recent years as the likes of Anheuser-Busch InBev, Heineken NV and Diageo Plc poured in money. But after those gains made it one of brewing’s few bright spots, it’s still just 2% of the global beer market’s volume, according to IWSR.

And now growth rates are slowing. After a surge late last decade and another jump in 2021, recent increases have settled into the single digits. IWSR now projects annual gains of about 8% through 2029. That would only boost its market share to a little less than 3%. ...