Goldman Erects Lobby Rockets as IPO Rivalries Heat Up (1)

No sooner had Goldman Sachs Group Inc. locked in top billing for the SpaceX IPO than Morgan Stanley dashed off a note to clients that it was actually co-lead on the deal, noting that their listing is in alphabetical order.

Soon after, silver rockets on black pedestals resembling SpaceX’s Starship appeared in Goldman’s lobby. One such display tells viewers the bank is pleased to be “lead left bookrunner on the company’s IPO.”

Morgan Stanley, for its part, has blanketed its Times Square headquarters’ elevators and turnstiles with SpaceX’s branding.

On Wall Street, money is great, but bragging rights matter too. ...