Harley-Davidson Drops on Weak Results From High-Priced Bikes (1)

Nov. 4, 2025, 3:57 PM UTC

Harley-Davidson Inc. slumped as much as 10%, the most intraday in nearly seven months, after the motorcycle maker posted lower sales in the latest quarter and indicated it faces soft demand for higher-priced bikes.

Retail motorcycle sales worldwide dropped 6% in the third quarter, including a 5% decline in the key North American market, the company said Tuesday. Revenue came to $1.34 billion for the three months, below a consensus estimate of analysts for $1.39 billion.

Shares of the company pared early declines, trading down 6.4% to $25.37 as of 10:56 a.m. in New York. The stock is down about ...

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