SpaceX IPO Sells Rocket Business Hype in 17-Minute Video Pitch

SpaceX set out its IPO pitch to retail investors early on Thursday with a video in which Chief Financial Officer Bret Johnsen joins the dots between the company’s rocket, satellite and AI businesses.

The 17-minute long presentation is part of the Elon Musk-led company’s efforts to attract mom and pop investors from around the world. Those buyers are a key part of SpaceX’s strategy in the IPO, with as much as 30% of the $75 billion offering allocated to the group, Bloomberg News has reported.

The first and only person to appear on the video is Johnsen, who ...