PNC Launches Bitcoin Trading With Coinbase for Wealthy Clients

PNC Financial Services Group Inc.’s high-net-worth customers can now trade Bitcoin directly through their investment accounts, fulfilling an initial goal of the Pittsburgh-based lender’s partnership with Coinbase Global Inc. announced in July.

The move is the latest example of a traditional financial services provider offering digital asset trading through its own platform — a role still primarily filled by cryptocurrency exchanges such as Coinbase. Through its partnership with PNC, Coinbase provides broker services and technology integration, facilitating trades of any amount of Bitcoin, according to Brett Tejpaul, co-CEO of Coinbase Institutional.

The service is currently limited to PNC’s ...