In January, Nick Eurek was ready to reveal the product he’d spent three years developing. He’s the co-founder of Maptician, a small, Georgia-based firm that started 2020 prepared to sell its new analytical tool that maps the floor plan of an office and, on a mobile app, shows employees in real-time where people are sitting. The idea was that this could help workers maximize their time with colleagues.
That plan changed dramatically when the coronavirus pandemic hit in the spring.
“Our big push was how to get more people to spend more face-to-face time with each other, in order ...