DEI Has a New Nemesis — And He’s Good at His Job: Beth Kowitt

Earlier this week, Harley-Davidson Inc. became the latest company to drop its diversity efforts after being targeted by right-wing commentator Robby Starbuck.

Since early June, Starbuck has been “exposing” companies whose diversity and sustainability commitments he says are out of alignment with their customer base. Fashioning himself as some kind of conservative muckraker, he inundates his followers on social media with explainers about the “injection of wokeness” into corporate America.

So far, Starbuck has shown he has quite the knack for it. In addition to the motorcycle manufacturer, agricultural equipment maker Deere & Co. and farming goods retailer Tractor Supply ...