The parent of high-street bookmakers Ladbrokes and Coral now expects small cost-saving measures, including reduced marketing and “optimizing” bonuses, to offset more than half of the additional tax impact by 2027. In January, Coral ended its sponsorship of the British horse-racing event Cheltenham Festival after 52 years, citing higher taxes as a driving factor.
“It’s not about job cuts at all, it’s about gaining share,”