Coors Beer Maker Joins Ford, Lowe’s in DEI Retreat Amid Backlash

Sept. 3, 2024, 6:25 PM UTC

Molson Coors Beverage Co. is cutting back some of its corporate diversity efforts, joining a corporate retreat hastened by an anti-DEI social media campaign.

Molson Coors sent a memo to employees Tuesday saying it will stop linking executive compensation to employee representation, scrap supplier diversity goals, and no longer engage with the Human Rights Campaign’s corporate rankings. A spokesman for the firm shared the memo with Bloomberg News.

Conservative activist Robby Starbuck had posted a copy of the memo earlier Tuesday on his X social media account and said that he had been preparing to begin an attack on the ...

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