Procter & Gamble Loses Bid to Dismiss Kid’s Toothpaste Case

The Procter & Gamble Co. lost its first bid to dismiss claims from parents that the company’s packaging fraudulently suggests more of its fluoride-containing Kid’s Crest toothpastes can be used by children than is safe.

The US District Court for the Northern District of Illinois largely denied on Oct. 31 the company’s motion to dismiss the proposed class action and ordered a status hearing for Nov. 13.

P&G successfully convinced the court to dismiss the plaintiffs’ allegations that its label violated the Uniform Commercial Code, which requires products to be fit for the purpose for which they’re sold.

But ...