Audi has been weighing an American manufacturing site since 2023, initially encouraged by subsidies that would have made such an investment economically viable. That calculus has shifted as the Trump administration placed tariffs on European carmakers, which Blume said cost VW €2.1 billion ($2.5 billion) in the first nine months of 2025.
Volkswagen AG CEO Oliver Blume
Photographer: Krisztian Bocsi/Bloomberg
“Given an unchanged tariff burden, large additional investment cannot be funded,” Blume said in comments released on Sunday. “Reduction of ...