California Adopts Digital Likeness Guardrails for Actors, Others

Sept. 17, 2024, 5:03 PM UTC

California actors and musical artists will gain more protections over their digital likeness after Gov. Gavin Newsom (D) on Tuesday signed legislation that will strengthen their contractual rights with entertainment companies.

The new law (AB 2602) would implement new legal safeguards for performers when contracts give studios and others the right to use digital replicas of their voices and likenesses. The Screen Actors Guild-American Federation of Television and Radio Artists demanded such protections after strikes last year that were called partly because of anxiety over how artificial intelligence could, for instance, be used to scan actors’ bodies and ...

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