Cracker Barrel Scraps New Logo After Social Media Backlash (3)

Aug. 27, 2025, 9:32 AM UTC

Cracker Barrel Old Country Store Inc. said it’s getting rid of a new logo that had sparked controversy and prompted a slump in its share price.

“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have,” the company said Tuesday in a statement. “Our new logo is going away and our ‘old timer’ will remain.”

The shares rose as much as 7.4% in US pre-market trading on Wednesday.

Cracker Barrel has faced a backlash on social media since changing its vintage logo by removing an image of a ...

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