Tesla Taps Europe Executive to Oversee EV Maker’s Global Sales

Feb. 10, 2026, 4:43 PM UTC

Tesla Inc. tapped a leader of its European operations to oversee electric-vehicle sales globally in the latest leadership change at the company’s struggling automotive business.

Joe Ward, Tesla’s vice president for Europe, the Middle East and Africa, will lead the company’s sales, service and delivery organization, according to people familiar with the matter who asked not to be identified because the decision isn’t public.

Tesla representatives didn’t immediately respond to requests for comment.

Ward’s appointment comes as Tesla confronts a broader slowdown in EV demand in the US and steep sales declines in Europe as Chief Executive Officer Elon ...





Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.