AI Firms Face Broad Liability Under FTC Deepfake Proposal (1)

Feb. 20, 2024, 10:03 AM UTCUpdated: Feb. 21, 2024, 3:15 AM UTC

Malicious deepfakes pose risks from school bullying and stock market declines to electoral interference and consumer scams.

The Federal Trade Commission is considering whether the makers of tools that let people generate video, audio, and image impersonations should be held liable when digital dupes lead to fraud. Lawyers are pushing back on the FTC’s recommended approach, arguing it hits too broadly and could stop innocent uses of the technology as well as bad ones.

“I don’t think there’s any doubt that generative AI tools are being used for this type of fraud,” said Dan Jasnow, partner at ArentFox Schiff in ...

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