AO World Recruits More Staff in South Africa After UK Tax Rises

AO World Plc is replacing UK call center employees with recruits based in South Africa, as the online household goods retailer hit out at higher taxes and other costs on businesses imposed by the British government.

The South Africa call center, with 150 staff, has saved about £2 million ($2.7 million) since opening about a year ago, AO World said Wednesday as it reported its latest results. Savings are expected to reach £4 million. More recruitment in South Africa will result in the majority of customer calls being taken overseas by the end of this fiscal year, it said. ...