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Helfrich, who recently served as chief executive officer of Deloitte Consulting, will oversee daily operations of the century-old organization, with a focus on improving business practices, according to a statement.
The federation is entering a significant stretch, with the US hosting the 2026 World Cup, the 2028 Los Angeles Olympics and the 2031 Women’s World Cup. Part of the organization’s mandate is to develop US talent and run the national teams. That means ...