Campari’s New CEO Wants to Swap Beer for Aperol Spritz in US

Simon Hunt, the new chief executive officer of drinks maker Davide Campari-Milano NV, wants to make the Aperol Spritz as much of a mainstay in Texas as it is in Milan and Berlin.

“The US is a big opportunity,” Hunt told Bloomberg’s Italian language podcast, Quello Che i Soldi Non Dicono. “Half of America’s never heard of Aperol Spritz.”

The push further into American beer country aims to increase sales of Campari’s most popular product in its largest market. It’s a key part of Hunt’s plan to turn around the drinks maker, whose shares have dropped ...