Kochava Inc. has reached a settlement with the Federal Trade Commission, which had alleged that its location data sales were unfair under the FTC Act, according to a joint notice.
The data analytics company aggregates and sells consumer data—including geolocation, gender, age, ethnicity, income, and political affiliation—collected from billions of mobile devices around the world, according to court documents from the US District Court for the District of Idaho. The FTC said Kochava’s trade practices were an invasion of privacy and could expose consumers to secondary harm.
- It will take a majority vote of FTC commissioners to approve a deal, ...