X Corp., the former Twitter Inc., was sued for infringing the “X” trademark in Florida federal court on Monday by X Social Media LLC, a company that helps connect law firms and clients through social media.
The Elon Musk-owned Twitter knew of X Social Media’s pre-existing rights to the trademark before launching an abrupt rebranding campaign in July, according to the complaint filed in the US District Court for the Middle District of Florida.
Twitter’s name change—driven by Musk’s push to create an “everything” app—is just the latest rebranding in the tech world to spawn a trademark lawsuit. In this ...