AppLovin Plans Own Social Platform After Failed TikTok Bid (1)

AppLovin Corp. is preparing to build a social networking platform after the mobile advertising company’s failed bid to buy TikTok’s assets outside of China last year.

The plans were outlined by a senior AppLovin executive in a recent Chinese-language podcast and detailed in a job posting seeking someone to “architect the digital backbone of our next-generation social platform.”

Chief Product and Engineering Officer Giovanni Ge described the move in The Valley 101 podcast as the opposite to that of Meta Platforms Inc., which first built up an audience on Facebook and Instagram before monetizing it with advertising. AppLovin already ...