YouTube Star MrBeast Acquires Financial Services Firm Step

Feb. 9, 2026, 6:41 PM UTC

YouTube star Jimmy “MrBeast” Donaldson acquired Step, a financial services company catering to young people, through his Beast Industries.

Terms of the deal weren’t disclosed. Step provides savings and investment services, along with helping people under age 18 establish credit, according to its website. The company has raised more than $500 million and has attracted over 7 million users.

“This acquisition positions us to meet our audiences where they are, with practical, technology-driven solutions that can transform their financial futures for the better,” Beast Industries Chief Executive Officer Jeff Housenbold said in a press release Monday.

Beast Industries was ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.