When the owners of one New York City bar bet big on the Knicks, they didn’t expect to be cutting prices by a whopping 37%.
As the New York Knicks prepared for Game 4 against the Cleveland Cavaliers in the Eastern Conference Finals, The Jeffrey, a beer garden on the Upper East Side, ran a promotion: For each point in the Knicks’ margin of victory, the bar would reduce patrons’ bills by 1%. The plan was to draw a crowd.
Then, Jalen Brunson and Karl-Anthony Towns powered the Knicks to a 130-93 win on Monday night, sending the team to ...