A wave of data brokers have registered with California’s data deletion platform as they prepare to erase consumers’ personal information starting in August.
More than 575 data brokers have registered with California Privacy Protection Agency’s Delete Request and Opt-out Platform (DROP), the agency’s board said in a Friday meeting. The first-in-the-country tool lets California residents delete all data held by brokers registered in the state via a single form that went live Jan. 1. The jump follows a steady rise in broker sign-ups after the agency creation of an enforcement strike force focused on investigating the industry’s privacy violations.
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