California has ramped up fining companies that don’t make it easy for consumers to object to the sharing of their personal data.
Back-to-back enforcement actions from the California Privacy Protection Agency solidified the regulator’s expectations for how companies should let users opt out of the selling or sharing of their personal information. The spike in enforcement comes amid a broader focus on opt outs from regulators across the country, with looming investigations from Colorado and Connecticut.
The agency last week scrutinized how