Data ‘Surveillance’ Crackdown Begins With FTC Privacy Pitch (2)

Aug. 11, 2022, 2:31 PM UTCUpdated: Aug. 11, 2022, 6:36 PM UTC

The Federal Trade Commission is seeking public feedback on a proposed rulemaking to limit what it’s dubbed “commercial surveillance” by businesses that sell or share information collected about people, with potential new powers to levy fines for data protection violations.

The anticipated rules, kickstarted with a notice issued Thursday asking questions about how to proceed, would protect the personal data companies such as Alphabet Inc. and Meta Platforms Inc. collect about consumers.

Consumer groups have been pressing the FTC to begin the likely years-long process of putting out regulations to govern consumer data that’s used for targeted advertising. Attention is ...

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