Dallas Stars CEO Sees Rising Team Values on PE, Live Sports Boom

April 10, 2026, 6:09 PM UTC

Private equity interest and the rising popularity of live sports are poised to extend an advance in National Hockey League team valuations after years of strong gains, said Dallas Stars Chief Executive Officer Brad Alberts.

“I don’t think it’s stopping,” Alberts said in an interview Friday at Bloomberg’s Dallas office. “Sports are a real spice for people to look to invest.”

Dallas Stars CEO Brad Alberts speaks in interview.
Bloomberg News

The Stars are exploring ways to develop a mixed-use real estate project centered around a new arena when their lease expires with the American Airlines Center in 2031. The plans have been up in the air amid ...

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